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Category Archives: internet presence management
It’s a Trap! How Not to Blast Away Your Fans
One of the challenges in marketing on the internet is treading the fine line between useful alerts and annoying spam. Rapid fire emails, tweets and status updates can fill the news stream, causing folks to scroll right past your blocks of promotion so they can get on to other friends and followers. Even great content delivered too fast or in screen hogging chunks may cause fans to unsubscribe simply because you are demanding too much real estate from their screen. So beware the three pitfalls below and take care to promote without blasting your fans away. Continue reading
Avoid the Snark Trap
No news is good news, and bad news abounds. Jumping on a bandwagon of negative commentary is as easy as pressing Enter, but more often than not, I find that if you want your position to be taken seriously, you need to drop the sarcasm and get real. The next time that bad news comes for your competitor or opponent, think thrice before you post. Continue reading
Posted in facebook, internet presence management, social media, twitter
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Linking Locally: First Steps for Creating a Small Business Network
It takes a bit more effort than just having a web page in order to ensure that your local business is found when someone does a location search, but if community developers and business leaders can get the local organizations and businesses on board with a program of mutual linking between their websites, they can Increase the chances that more of their small town and out-of-the-way businesses are found in the search engines and mapping platforms when people search by location. Continue reading
