Category Archives: music

Roots to Branches: Tips for Growing a Festival Community

How can you create such loyalty to an annual event that folks will trek many miles through melting sun and pouring rain just to be there? What makes them want to schedule it in their vacation plans, returning every year and bringing more friends? For music festivals, great entertainment is the focus, but it’s the festival community that generates such a powerful draw of participants. As I prepare to head out to one of my favorites – Watermelon Park Festival in Berryville, VA – I’m thinking about some of the things that turn a music festival into a community. Continue reading

Posted in community building, music | 8 Comments

Spotlight On: Andrew McKnight

Pulling inspiration from the very ground of his Shenandoah Valley home, Andrew McKnight infuses his music with deep respect for the land and the simple joys of life.  I first heard Andrew in concert at Notaviva Vineyards in Purcellville, VA, … Continue reading

Posted in Americana, environment, music, spotlight | Leave a comment

Spotlight: The Polka Dots

There are a lot of creative, talented, inspirational and happy people around me here at South Mountain – so many that I think I could write about them for a long time to come. Each Friday I’ll shine my spotlight on some of the people in my life, and hope to make some new connections for you all. Continue reading

Posted in local, music, spotlight | 4 Comments

5 Tips for Using Social Media to Promote Live Music

Live music is a key element that many small businesses and events use to attract customers, and using social networks is a great tool to use for promoting live music. If done wrong, however, you may see no benefit from the social media campaign and at worst you may even end up alienating some fans with confusing information or spam-like status posts. If you are a café, restaurant or special event planner offering live music, these tips will help you promote your event using your website, Twitter and Facebook. Continue reading

Posted in facebook, music, social media, twitter | Tagged , | 1 Comment