Category Archives: social media

A Short Story of The Long Tail

Getting a better understanding of The Long Tail has helped inspire me to seek my own place in the niche market economy, and since I know many of you are also small business owners and supporters, I hope this summary will help you as well. The Long Tail by Chris Anderson describes how internet, database and search engine technologies have combined with human power to access niche markets in a way that was impossible previously, where mega-hit driven products competed for limited, expensive shelf space. Using Amazon, iTunes, Netflix and Zappos as the main exhibits, Anderson describes how each has profited in niche markets by using a combination of technology and community. Continue reading

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Posted in music, small business, social media | Leave a comment

It’s a Trap! How Not to Blast Away Your Fans

One of the challenges in marketing on the internet is treading the fine line between useful alerts and annoying spam. Rapid fire emails, tweets and status updates can fill the news stream, causing folks to scroll right past your blocks of promotion so they can get on to other friends and followers. Even great content delivered too fast or in screen hogging chunks may cause fans to unsubscribe simply because you are demanding too much real estate from their screen. So beware the three pitfalls below and take care to promote without blasting your fans away. Continue reading

Posted in community building, facebook, internet presence management, small business, social media, twitter | 3 Comments

The Shame Game: Saving Face in Group Collaboration

As a follow-up to my Lincoln Letters post, I’m going to extend that thought by adding that when you decide what really needs to be said, what’s the best way to say it? When working with a group of people, … Continue reading

Posted in communication, community building, email, social media | Leave a comment

Lincoln Letters: Double Drafting Critical Emails

“My dear McClellan: If you don’t want to use the army, I would like to borrow it for a while. Yours respectfully, A. Lincoln.” These were indeed Lincoln’s words to the lethargic leader of the Army of the Potomac – words the general never heard. Lincoln is known for having many files of letters that he never sent, a tactic I find very useful in modern email. It’s easy to save, but you can’t unsend. Continue reading

Posted in communication, email, social media | 1 Comment

The Human Touch

If you want to generate goodwill within a community, try to supply a human touch wherever possible. Small gestures that show that there is a real person at the other end of the connection give confidence to your cause. We hear bad customer service complaints all the time, but here are three recent examples I have encountered where different technologies were used to supply the human touch to a digital transaction. Continue reading

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Avoid the Snark Trap

No news is good news, and bad news abounds. Jumping on a bandwagon of negative commentary is as easy as pressing Enter, but more often than not, I find that if you want your position to be taken seriously, you need to drop the sarcasm and get real. The next time that bad news comes for your competitor or opponent, think thrice before you post. Continue reading

Posted in facebook, internet presence management, social media, twitter | 4 Comments

5 Tips for Using Social Media to Promote Live Music

Live music is a key element that many small businesses and events use to attract customers, and using social networks is a great tool to use for promoting live music. If done wrong, however, you may see no benefit from the social media campaign and at worst you may even end up alienating some fans with confusing information or spam-like status posts. If you are a café, restaurant or special event planner offering live music, these tips will help you promote your event using your website, Twitter and Facebook. Continue reading

Posted in facebook, music, social media, twitter | Tagged , | 1 Comment