Category Archives: twitter

Little Birdie: Twitter 101 For Bluegrass Bands

Why might Twitter matter to bluegrass bands, musicians, festivals, labels and promoters? At its core, Twitter is a communication platform that is both intimate and public at the same time – not unlike a live music performance, except that it … Continue reading

Posted in bluegrass, communication, music, twitter | 5 Comments

It’s a Trap! How Not to Blast Away Your Fans

One of the challenges in marketing on the internet is treading the fine line between useful alerts and annoying spam. Rapid fire emails, tweets and status updates can fill the news stream, causing folks to scroll right past your blocks of promotion so they can get on to other friends and followers. Even great content delivered too fast or in screen hogging chunks may cause fans to unsubscribe simply because you are demanding too much real estate from their screen. So beware the three pitfalls below and take care to promote without blasting your fans away. Continue reading

Posted in community building, facebook, internet presence management, small business, social media, twitter | 3 Comments

Avoid the Snark Trap

No news is good news, and bad news abounds. Jumping on a bandwagon of negative commentary is as easy as pressing Enter, but more often than not, I find that if you want your position to be taken seriously, you need to drop the sarcasm and get real. The next time that bad news comes for your competitor or opponent, think thrice before you post. Continue reading

Posted in facebook, internet presence management, social media, twitter | 4 Comments

5 Tips for Using Social Media to Promote Live Music

Live music is a key element that many small businesses and events use to attract customers, and using social networks is a great tool to use for promoting live music. If done wrong, however, you may see no benefit from the social media campaign and at worst you may even end up alienating some fans with confusing information or spam-like status posts. If you are a café, restaurant or special event planner offering live music, these tips will help you promote your event using your website, Twitter and Facebook. Continue reading

Posted in facebook, music, social media, twitter | Tagged , | 1 Comment